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MYA_OldMagsWe’ve come full-circle, folks. With so much emphasis on digital, there is a growing nostalgia for…..print!

Everyone can now have multi-platform, multi-channel access through social media, blogging, web articles, downloadable white papers and more. But niche publishers have a decided advantage over general interest magazines because they have quality, super-niched-out content and a passionate audience that wants to read more.

In Joe Pulizzi’s thought-provoking 2012 blog post on the 7 reasons to rethink print he quotes a niche publisher who told him—“The web is where we go to get answers but print is where we go to ask questions.”

Joe posits that print is still the best medium on the planet for thinking outside the box and asking yourself tough questions based on what you read — it’s a lean back versus lean forward experience for the reader.

Need more proof that print is making a compelling comeback in a reinvented way? Here are some real-world examples:

So think about ways to use your print media as a branding tool. We bet you’ll find some brand new revenue streams and your readers will love you for it!

This is a repost from a post written by Diane Landau. Read the full version here!

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