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Ivy Ledbetter Lee is considered by some to be the founder of modern public relations. He is responsible for the first press release and is considered the father of PR. He worked closely with the Rockefeller family to grow their businesses. Here is the Ivy Lee method for getting things done. Who knew it could […]

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If  you have worked with MY&A, you already know that I’m a big proponent of email newsletters and actively growing your email list through multiple vehicles.  Yes, we all get too much email every day, and research shows that in an age of constant disruptions, we tend to delete 48% of them.* Even so, your […]

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Small businesses must be resourceful to stay afloat. With smaller budgets, big ideas need to be as proactive as they are cost-efficient, taking into account everything from consistent industry changes, cash flow, customer needs and the unexpected challenges you never saw coming. Multitasking to keep up with the big guys on a fraction of the […]

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From M. Young: The post below was written by Todd Wasserman, and was originally posted on Mashable. It reminded me of a Seth Godin story. He was working at his computer from a lobby in Hawaii, when he overheard a couple talking about him. “How sad that this poor sap came all the way to […]

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As an entrepreneur or small business owner, you may have jumped in with both feet or fallen into your business, starting with a couple of freelance contracts. Freelancing, though, is not entrepreneurial. Why? Because it’s not scalable. That idea got me thinking about a recent post I read by Mike Kappel. He has founded  5 […]

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Accountability always becomes important once the company is on the rocks. As a small business owner or entrepreneur, real accountability comes from you. You are the engine behind your own accountability and fostering accountability in your team. Here are some ways to foster a positive atmosphere of accountability: Ask questions; stress inquiry. We know that it […]

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