0

Ivy Ledbetter Lee is considered by some to be the founder of modern public relations. He is responsible for the first press release and is considered the father of PR. He worked closely with the Rockefeller family to grow their businesses. Here is the Ivy Lee method for getting things done. Who knew it could […]

Continue Reading

0

Small businesses must be resourceful to stay afloat. With smaller budgets, big ideas need to be as proactive as they are cost-efficient, taking into account everything from consistent industry changes, cash flow, customer needs and the unexpected challenges you never saw coming. Multitasking to keep up with the big guys on a fraction of the […]

Continue Reading

0

From M. Young: The post below was written by Todd Wasserman, and was originally posted on Mashable. It reminded me of a Seth Godin story. He was working at his computer from a lobby in Hawaii, when he overheard a couple talking about him. “How sad that this poor sap came all the way to […]

Continue Reading

Find the Pain!

Published on May 2, 2014 by in entrepreneur, Marketing, social media

0

Before you get started, you may want to read the first part of this post: Integrate “Real Life” and Social Media Marketing (This example is based on the business of a local guitar teacher.) Let’s get back to the second component of your marketing plan. This is where the three different ads, whether they immediately […]

Continue Reading

0

As an entrepreneur or small business owner, you may have jumped in with both feet or fallen into your business, starting with a couple of freelance contracts. Freelancing, though, is not entrepreneurial. Why? Because it’s not scalable. That idea got me thinking about a recent post I read by Mike Kappel. He has founded  5 […]

Continue Reading

0

We all want to get things done, and if you are a small business owner or entrepreneur, you are likely trying to fit more into your days than most people, with all of the responsibility and risk on your shoulders. Instead of asking yourself how to get more done, why not focus on the habits […]

Continue Reading

0

It’s impossible to grow a business with just one person. You can’t do it all, and learning to embed resources and powerful partnerships into your organization is critical. For example, M. Young & Associates, Inc. and its main custom publication grew by leaps and bounds in the first four years. The first two years were […]

Continue Reading

Leverage Risk & Uncertainty

Published on September 24, 2013 by in entrepreneur, Leadership, Small Business

0

If you are a small business owner, you are familiar with risk. How you feel about and handle uncertainty can either help you manage your business or make you dive into fear (which sometimes precipitates failure). Research has proven that we are all hardwired to have an aversion to risk. Magnetic Resonance Imaging (MRI) shows […]

Continue Reading