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“Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice… up to you. If you’re keeping score of how many followers you have, how many comments you get or how big your online […]

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If  you have worked with MY&A, you already know that I’m a big proponent of email newsletters and actively growing your email list through multiple vehicles.  Yes, we all get too much email every day, and research shows that in an age of constant disruptions, we tend to delete 48% of them.* Even so, your […]

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Find the Pain!

Published on May 2, 2014 by in entrepreneur, Marketing, social media

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Before you get started, you may want to read the first part of this post: Integrate “Real Life” and Social Media Marketing (This example is based on the business of a local guitar teacher.) Let’s get back to the second component of your marketing plan. This is where the three different ads, whether they immediately […]

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Many small businesses have sacrificed their “real world” marketing and advertising budgets to their increasing social media budgets. Here are some ways to use the amazing customer data you get from social media advertising to inform your real world choices. Let’s take the typical Facebook ad effort. Run three (at least) ads at once, altering […]

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We all want to get things done, and if you are a small business owner or entrepreneur, you are likely trying to fit more into your days than most people, with all of the responsibility and risk on your shoulders. Instead of asking yourself how to get more done, why not focus on the habits […]

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