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As scale becomes less of an imperative, help marketers reach the right people with the right print application. Newsweek lost millions of dollars annually when its circulation exceeded three million, but the magazine is now profitable with a print order of only 100,000. Million-plus titles like Lucky and Ladies Home Journal are biting the dust, […]

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We’ve come full-circle, folks. With so much emphasis on digital, there is a growing nostalgia for…..print! Everyone can now have multi-platform, multi-channel access through social media, blogging, web articles, downloadable white papers and more. But niche publishers have a decided advantage over general interest magazines because they have quality, super-niched-out content and a passionate audience […]

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